Hi, I'm Grace!
I am continuously growing my skills and knowledge. I am passionate about social media, graphic design, website design/creation and all areas of digital communication. My favorite aspect of digital media is the ability to connect with people worldwide.I am always looking to strengthen my professional network and knowledge, feel free to connect, or message me!
Education
University of Wisconsin - La Crosse
B.A. - Communications Media Studies
Minor - Digital Media Studies and Design
September 2018 - May 2022
La Crosse, WI
Experience
Alumni Engagement Operations and Website Coordinator
Viterbo University
Maintain alumni and advancement websites, social media sites
Collaborate with alumni and advancement with events and engagement both on and off campus
Partner with different departments on events and online media
October 2023 - Present
La Crosse, WI
Barista
McFarland House Cafe
Practiced basic safety procedures with respect to equipment and handling hot beverages
Greeted customers in a friendly manner and took food and drink orders
Prepared and served beverages, ranging from simple to elaborate ones
Redesigned and updated their menu
November 2022 - September 2023
McFarland House Cafe
Director of Internal Events
American Marketing Association - UWL Chapter
Communicate with other executive members to organize events
Connect with business professionals within the area to come in and talk with our members
May 2021 - May 2022
La Crosse, WI
Marketing and Communication Coordinator
Doyenne Group
Created and schedule social media content with Canva and Hootsuite
Communicated weekly with communication director and CEO
Utilized Asana and Slack to ensure that goals were being met
Compiled and posted interviews and blog posts to their website
Updated and maintained their website
Communicated with members via email using Mailchimp about events and important information
January 2021 - August 2021
La Crosse, WI
Facilities Assistant
University of Wisconsin - La Crosse
Created and schedule social media content with Canva and Hootsuite
Communicated weekly with communication director and CEO
Utilized Asana and Slack to ensure that goals were being met
Compiled and posted interviews and blog posts to their website
Updated and maintained their website
Communicated with members via email using Mailchimp about events and important information
May 2019 - March 2020
May 2021 - August 2022
La Crosse, WI
Desk Assistant
University of Wisconsin - La Crosse
Created and schedule social media content with Canva and Hootsuite
Communicated weekly with communication director and CEO
Utilized Asana and Slack to ensure that goals were being met
Compiled and posted interviews and blog posts to their website
Updated and maintained their website
Communicated with members via email using Mailchimp about events and important information
September 2018 - May 2019
La Crosse, WI
Karate Assistant Instructor
Rise Up Martial Arts
Created and schedule social media content with Canva and Hootsuite
Communicated weekly with communication director and CEO
Utilized Asana and Slack to ensure that goals were being met
Compiled and posted interviews and blog posts to their website
Updated and maintained their website
Communicated with members via email using Mailchimp about events and important information
December 2016 - January 2019
McFarland, WI
Membership and Affiliation
Wellbeing Coalition
Viterbo University
Collaborate with departments across campus to promote wellness for students, staff, and faculty
November 2023 - Present
La Crosse, WI
American Marketing Association
University of Wisconsin - La Crosse Chapter
Collaborate with departments across campus to promote wellness for students, staff, and faculty
September 2018 - May 2022
La Crosse, WI
Projects
My first year in the American Marketing Association the national case study was for the Wall Street Journal. As a member of the Integrated Marketing Communication team, we worked to look at their current marketing strategies. With the goal to increase college-aged subscribers, we created a three-year marketing plan for traditional and new media.The final project was ranked in the top 10 of all case studies submitted.
In the 2022-23 school year, I participated in American Marketing Association's national case study for Amazon Student Prime.
Our goal was to create to get incoming college freshmen to sign up for the student trial. I was a part of the Integrated Marketing Communication team and helped with secondary research on their competitors and helped generate ideas for the three-year marketing plan.The project received an honorable mention from all of case studies submitted.
For a group magazine project. I created the cover, as well as an ad for the inside. For the project, we used Adobe InDesign to create the magazine.
In my digital writing class, we had a month-long assignment where we wrote lego instructions in different forms with limitations and completed usability testing with each different set we created. These are the final instructions I created.
I worked on a project to create a mock-up of my university's website redesign a student program that they recently introduced. We completed research and user experience tests to create this website.
Writing and Graphic Design Examples
For the coffee shop I worked at, they were updating their menu. I moved their whole design to Canva, so anyone can edit it and make changes at anytime even if they don't have design experience.
As a contributor to the case study, I created this graphic for a billboard ad. However, it was not put in the official case, due to changes we made later.
I had an internship with Doyenne, located in Madison WI, a non-profit that provides services and helps women entrepreneurs. Besides creating and posting all the social media posts while working, I created a blog post about self-care for founders.
Along with the blog post, I was tasked with running their social media accounts. These are a few examples of Canva-made graphics that were posted. I typically used Hootsuite to post to all of the different platforms.