Hi, I'm Grace!

I am continuously growing my skills and knowledge. I am passionate about social media, graphic design, website design/creation, and all areas of digital communication. My favorite aspect of digital media is the ability to connect with people worldwide.I am always looking to strengthen my professional network and knowledge, feel free to connect, or message me!

About

I am continuously growing my skills and knowledge. I am passionate about social media, graphic design, website design/creation, and all areas of digital communication. My favorite aspect of digital media is the ability to connect with people worldwide.

Education

University of Wisconsin - La Crosse

B.A. - Communications Media Studies
Minor - Digital Media Studies and Design

2018 - 2022
La Crosse, WI

Viterbo University

MA - Servant Leadership

September 2024
La Crosse, WI

Experience

Alumni Engagement Operations and Website Coordinator
Viterbo University

  • Maintain alumni and advancement websites, social media sites

  • Collaborate with alumni and advancement with events and engagement both on and off campus

  • Partner with different departments on events and online media

October 2023 - Present
La Crosse, WI

Barista
McFarland House Cafe

  • Practiced basic safety procedures with respect to equipment and handling hot beverages

  • Greeted customers in a friendly manner and took food and drink orders

  • Prepared and served beverages, ranging from simple to elaborate ones

  • Redesigned and updated their menu

November 2022 - September 2023
September 2017 - August 2018
McFarland House Cafe

Director of Internal Events
American Marketing Association - UWL Chapter

  • Mediated discussions between speakers and members

  • Communicated with other executive members to organize events

  • Created and maintained relationships between UWL AMA Chapter and local businesses

May 2021 - May 2022
La Crosse, WI

Marketing and Communication Coordinator
Doyenne Group

  • Created and schedule social media content with Canva and Hootsuite

  • Communicated weekly with communication director and CEO

  • Utilized Asana and Slack to ensure that goals were being met

  • Compiled and posted interviews and blog posts to their website

  • Updated and maintained their website

  • Communicated with members via email using Mailchimp about events and important information

January 2021 - August 2021
La Crosse, WI

Facilities Assistant
University of Wisconsin - La Crosse

  • Provided a clean environment for all dorm residents

  • Deep-cleaned all dorm rooms

  • Assisted the office of residence life

  • Communicated with students regarding mural requests and supplied handouts

  • Repaired and replaced important items in the residence halls

May 2019 - March 2020
May 2021 - August 2022
La Crosse, WI

Desk Assistant
University of Wisconsin - La Crosse

  • Handled any questions that hall residents or guests had about campus

  • Gave tour overview of the building to any campus tours that came through

  • Managed money and kept inventory of all hall items

  • Fulfilled resident requests for pizzas

  • Collaborated with other desk assistants to ensure all information was correct between shifts

September 2018 - May 2019
La Crosse, WI

Karate Assistant Instructor
Rise Up Martial Arts Studio

  • Worked directly with children, aged 3-12 in small groups

  • Created a playful environment for them to learn karate

  • Maintained communication with student's parents about upcoming events

  • Created fun games that instilled self-confidence, respect, and leadership skills in the students

  • Created and maintained a Facebook page and private Facebook group for members

December 2016 - January 2019
McFarland, WI

Membership and Affiliation

Wellbeing Coalition
Viterbo University

  • Collaborated with departments across campus to promote wellness for students, staff, and faculty

November 2023 - May 2024
La Crosse, WI

American Marketing Association
University of Wisconsin - La Crosse Chapter

  • Networked with fellow students, professors, and professional speakers

  • Participated in the annual national case study

September 2018 - May 2022
La Crosse, WI

Projects

I created three small Lego builds for one of my master degree classes. It had to be simple enough that someone who had never done Lego before could understand and complete it. I created mock-ups with physical bricks, and then built them digitally using BrickLink's studio for the instructions.

Full PDF

I was a member of the Integrated Marketing Communication team for the AMA - UWL Chapter in Fall of 2018. The case was sponsored by the Wall Street Journal, with the goal to increase college-aged subscribers. We created a three-year marketing plan with traditional and new media.The final project was ranked in the top 10 of all case studies submitted.

Full PDF

I was a member of the Integrated Marketing Communication team for the AMA - UWL Chapter in Fall of 2021. The case was sponsored by Amazon, with the goal to increase awareness and users of Amazon Student Prime. We created a three-year marketing plan with traditional and new media.The project received an honorable mention from all of the case studies submitted.

Writing and Graphic Design Examples

Blog Post

I had an internship with Doyenne, located in Madison WI, a non-profit that provides services and helps women entrepreneurs. Besides creating and posting all the social media posts while working, I wrote a blog post about self-care for founders.

Photography

For the coffee shop I worked at, they were updating their menu. I moved their whole design to Canva, so anyone can edit it and make changes at anytime even if they don't have design experience.

As a contributor to the case study, I created this graphic for a billboard ad. However, it was not put in the official case, due to changes we made later.

Along with the blog post, I was tasked with running their social media accounts. These are a few examples of Canva-made graphics that were posted. I typically used Hootsuite to post to all of the different platforms.

In my digital writing class, we had a month-long assignment where we wrote lego instructions in different forms with limitations and completed usability testing with each different set we created. These are the final instructions I created.

I worked on a project to create a mock-up of my university's website redesign a student program that they recently introduced. We completed research and user experience tests to create this website.